Open to EU projects · Spain / Remote
7+ years driving C-level growth roadmaps, sponsorship ROI,
UEFA FFP analytical compliance and digital product monetization
in the largest and most successful club in Eastern Europe
7.5 Years
Senior Strategy Analyst
at FC Zenit
>70
Market research & projects
for Tier-1 brands
100% Compliance
UEFA FFP contract evaluation
& compliance
Video blog
Short breakdowns of real cases: sponsorship deals, stadium monetization, fan products and the numbers behind them.
● New episodes on YouTube Shorts, Instagram and TikTok
Selected work
Below is a curated selection of projects that can be shared without violating non-disclosure agreements (NDAs)
5-Year Commercial & Growth Roadmap for the Board: built and executed comprehensive long-term strategies covering mass-market and VIP segmentation, merchandising, match-day catering and club branding
Digital Card & Fan App: designed and launched the club's app with gamification and partner ecosystem integration
Evaluated and replaced static boards and standard LED systems with Europe's largest seamless Supersized LED display network. Developed and executed a transition strategy from multi-partner rotation to single-partner dominant brand exposure
Built the project from the ground up: formed an international roster, prepared sponsor integrations and live broadcasts, and hosted an entertainment event at match program tailored for gaming audiences
Data-backed valuation of sponsorship assets for Tier-1 brands, plus continuous modeling of UEFA Financial Fair Play positions for audit, board reporting and negotiation leverage.
Built the marketing function from zero: hired and led a 12-person team, structured media and ad planning across 40 design studios and scaled social channels with a repeatable viral content engine
Work history
Senior Strategy Analyst
Commercial strategy, board roadmaps, sponsorship analytics, loyalty product performance and UEFA FFP modeling for a top-tier European club
Head of Marketing
Built the marketing function from scratch: a team of 12, unified media planning for 40 studios and a multi-channel growth engine.
Earlier experience
Founded and scaled an online video education startup — driving the full product and brand lifecycle, which laid the foundation for deep analytical and creative expertise
Let's connect
Open for strategic roles and consulting
